WASHINGTON D.C. – 0ptimus, a data-analytics consulting firm based in Washington D.C., announced today the formation of a new Advisory Board that will include Columbia Professor Donald P. Green (Ph.D.) and former Global CEO of Saatchi & Saatchi and Founder of Fahrenheit 212 Geoff Vuleta. 0ptimus has quickly become one of the most prominent data-analytics companies working on high-profile data projects including Marco Rubio for President, Republican National Committee, the National Republican Congressional Committee and the Consumer Technology Association (CTA).
“We started the 0ptimus Advisory Board so we can innovate our data science methodologies to the commercial space while maintaining academic integrity and then apply our approach to broader commercial markets,” said 0ptimus partner Brian Stobie. “Don and Geoff will play a central role in helping 0ptimus expand into the broader commercial space.”
“Every industry faces a critical window when failure is not an option,” said Vuleta. “0ptimus is here to help leaders ensure they target the right people at the right time with the right message, making critical windows more predictable and targets obtainable. Having proved their mettle in politics, 0ptimus is bringing credible quantitative marketing techniques to an industry fraught with snake-oil salesmen.”
0ptimus partner Scott Tranter added, “Technology has changed the way the political world interacts and engages with citizens. The success of 0ptimus was built on identifying data-backed solutions to target specific audiences in the most effective and efficient way possible. What we’ve learned is that there is both a need and an appetite to apply our data-backed platforms from the political space to the commercial sector.”
“Their statistical methods move well beyond A|B testing and are closer in practice to medical testing than what you normally see coming out of technology companies,” said Professor Green. “From a statistical perspective, these guys are ahead of the curve and it’s something I wanted to be a part of.”
Professor Green (Ph.D., University of California at Berkeley, 1988) is the author of four books and more than 100 essays and is on faculty at Columbia in their Political Science department. His research interests span a wide array of topics: voting behavior, partisanship, campaign finance, hate crime, and research methods. Much of his current work uses field experimentation to study the ways in which political campaigns mobilize and persuade voters. He was elected to the American Academy of Arts and Sciences in 2003 and was awarded the Heinz I. Eulau Award for best article published in the American Political Science Review during 2009. In 2010, he founded the Experimental Research section of the American Political Science Association and served as its first president. Prior to joining the Columbia faculty in 2011, he taught at Yale University, where he directed the Institution for Social and Policy Studies from 1996 to 2011.
Mr. Geoff Vuleta is the Founder/CEO of “A King’s Ransom” and the Founder and former Chief Executive Officer of Fahrenheit 212 LLC. Mr. Vuleta served as the Chief Executive Officer of Saatchi & Saatchi and specializes in innovation and growth strategy consulting, marketing and advertising. He began a 20-year career in advertising at Ogilvy & Mather in New Zealand. He launched the New Zealand office of The Campaign Palace, Australia’s foremost creative agency and served as its Chief Executive Officer for 10 years taking The Campaign Palace from a start-up to one of the country’s top five agencies. He has won two consecutive Agency of the Year awards. He studied at Auckland University of Technology.