From Capitol Hill to Madison Ave
Øptimus began as a growth hacking firm for political campaigns in Washington, D.C. Since 2013, we have developed data-driven strategies on leading Presidential, Gubernatorial, and Congressional races nationwide. We opened our New York office to service commercial clients in need of growth hacking expertise.
The lessons from political campaigns—that resources are scarce, changing customer behavior is hard, and every dollar counts—are not unique to the political industry. We took these lessons to build our commercial offering.
Øptimus builds proprietary and scalable technologies for data modeling, testing, and targeting solutions to be deployed in support of your organization’s product or issue. We are based in both Washington, D.C. and New York, NY. Our team, product suite, and capabilities have grown as we continue to find new ways to solve pressing client challenges.