Presidential candidates obsess every four years over swing states like Florida and Pennsylvania, where undecided voters can make or break their campaigns. For tech companies like Airbnb, Facebook and Uber, those states appear to be proving just as tough — and critical — to make a dent politically. In a poll conducted at the...

A majority of Republicans (68.7%) surveyed in Trump Country (Florida, Wisconsin, Ohio and Pennsylvania) think the president exaggerates or intentionally lies — but they don’t care. It’s a sign of Trump’s durability with his base, and an intriguing finding of a research project (3,491 likely midterm voters, interviewed by interactive robocall) by the Firehouse...

The US presidential election is turning into a nail-biter as public polls show Hillary Clinton’s lead has slowly eroded over Donald Trump. But suppose you had a way of knowing that the election outcome isn’t as uncertain as it might seem. Some of the world’s biggest investors do have a way. Unwilling to rely on public...

The top-flight data team that worked for Florida Sen. Marco Rubio during his Presidential Campaign is expanding into a new market: the commercial sector. In an interview with Business Insider, the team at Optimus explained how their political experience will translate well into helping companies win over new consumers. The idea to break into commercial, market...

WASHINGTON D.C. – 0ptimus, a data-analytics consulting firm based in Washington D.C., announced today the formation of a new Advisory Board that will include Columbia Professor Donald P. Green (Ph.D.) and former Global CEO of Saatchi & Saatchi and Founder of Fahrenheit 212 Geoff Vuleta. 0ptimus has quickly become one of the most prominent...

Politico Magazine in July called it “The Suburb That Could Flip the House,” so it’s no wonder Pennsylvania’s 8th District is one of several the Congressional Leadership Fund considers key to maintaining a Republican majority in the House. The super PAC recently said it plans to spend $10 million on what it considers competitive...

We talk to Scott Tranter with 0ptimus about Big Data, the Rubio campaign, and how Republicans have advanced their data skills. Listen to the full interview here:    

On Tuesday morning, just as polls were opening across the 11 Super Tuesday states, Terry Sullivan, Marco Rubio’s campaign manager, invited donors to the campaign’s Capitol Hill headquarters to give them an early look at the future. Sullivan’s PowerPoint presentation included a section entitled “March Delegate Math Projections,” which laid out three possibilities of...

MANCHESTER, N.H. — In the two weeks that lead up to Monday’s opening salvos in Iowa, pundits and observers saw something interesting unfold. Sens. Ted Cruz and Marco Rubio had an extra hop in their step, even while the public media polls remained about the same, with Donald Trump winning almost every one conducted.

“Jeb Bush is building the New York Yankees. Marco [Rubio] is playing Moneyball,” GOP strategist Rick Wilson told National Journal this week as Rubio launched his presidential campaign.Wilson is referencing Bush’s vacuuming up of financial support in Florida and around the country, which could give his presidential campaign resources unparalleled among Republicans next year. Rubio...

DULLES, Va. and WASHINGTON — A leading Republican data management organization, 0ptimus, announced today an agreement with FourthWall Media™, the largest independent source of cable set top box viewing data.  This viewership data can help political analytics firms like 0ptimus identify various voter segments and target different political messages into just the right homes for maximum...