In the News

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0ptimus Poll: Trump’s “dangerously low” support among his base

Automated phone polling by the rising GOP public-affairs firm Firehouse Strategies, along with the data analytics team at 0ptimus, finds Trump’s base shrinking among likely midterm voters in the key swing states of Florida, Wisconsin, Pennsylvania and Ohio (2,901 interviews).

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0ptimus Poll: Tech companies may have a public-image issue in political battleground states

Presidential candidates obsess every four years over swing states like Florida and Pennsylvania, where undecided voters can make or break their campaigns. For tech companies like Airbnb, Facebook and Uber, those states appear to be proving just as tough — and critical — to make a dent politically. In a poll conducted at the...

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0ptimus Poll: Most Republicans think Trump lies or exaggerates

A majority of Republicans (68.7%) surveyed in Trump Country (Florida, Wisconsin, Ohio and Pennsylvania) think the president exaggerates or intentionally lies — but they don’t care. It’s a sign of Trump’s durability with his base, and an intriguing finding of a research project (3,491 likely midterm voters, interviewed by interactive robocall) by the Firehouse...

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Wall Street’s biggest investors have their own expensive election polls that the public rarely sees

The US presidential election is turning into a nail-biter as public polls show Hillary Clinton’s lead has slowly eroded over Donald Trump. But suppose you had a way of knowing that the election outcome isn’t as uncertain as it might seem. Some of the world’s biggest investors do have a way. Unwilling to rely on public...

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Marco Rubio’s top-flight data team announces its next huge venture

The top-flight data team that worked for Florida Sen. Marco Rubio during his Presidential Campaign is expanding into a new market: the commercial sector. In an interview with Business Insider, the team at Optimus explained how their political experience will translate well into helping companies win over new consumers. The idea to break into commercial, market...

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0ptimus Forms New Advisory Board, Announces Additions of Donald Green and Geoff Vuleta

WASHINGTON D.C. – 0ptimus, a data-analytics consulting firm based in Washington D.C., announced today the formation of a new Advisory Board that will include Columbia Professor Donald P. Green (Ph.D.) and former Global CEO of Saatchi & Saatchi and Founder of Fahrenheit 212 Geoff Vuleta. 0ptimus has quickly become one of the most prominent...

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GOP PAC Invests in Data to Prevent House Flipping Democratic Wins

Politico Magazine in July called it “The Suburb That Could Flip the House,” so it’s no wonder Pennsylvania’s 8th District is one of several the Congressional Leadership Fund considers key to maintaining a Republican majority in the House. The super PAC recently said it plans to spend $10 million on what it considers competitive...

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The Pollsters: Scott Tranter with 0ptimus talks Big Data

We talk to Scott Tranter with 0ptimus about Big Data, the Rubio campaign, and how Republicans have advanced their data skills. Listen to the full interview here:    

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The Best-Laid Free Media Plan of Marco Rubio

On Tuesday morning, just as polls were opening across the 11 Super Tuesday states, Terry Sullivan, Marco Rubio’s campaign manager, invited donors to the campaign’s Capitol Hill headquarters to give them an early look at the future. Sullivan’s PowerPoint presentation included a section entitled “March Delegate Math Projections,” which laid out three possibilities of...

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Why Public Polling Was Wrong But Campaign Reads Were So Right

MANCHESTER, N.H. — In the two weeks that lead up to Monday’s opening salvos in Iowa, pundits and observers saw something interesting unfold. Sens. Ted Cruz and Marco Rubio had an extra hop in their step, even while the public media polls remained about the same, with Donald Trump winning almost every one conducted.

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Marco Rubio and the ‘Moneyball’ Campaign

“Jeb Bush is building the New York Yankees. Marco [Rubio] is playing Moneyball,” GOP strategist Rick Wilson told National Journal this week as Rubio launched his presidential campaign.Wilson is referencing Bush’s vacuuming up of financial support in Florida and around the country, which could give his presidential campaign resources unparalleled among Republicans next year. Rubio...

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Republican Analytics Group 0ptimus Partners With Fourthwall Media For TV Viewing Data

DULLES, Va. and WASHINGTON — A leading Republican data management organization, 0ptimus, announced today an agreement with FourthWall Media™, the largest independent source of cable set top box viewing data.  This viewership data can help political analytics firms like 0ptimus identify various voter segments and target different political messages into just the right homes for maximum...

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