In the News

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Why Public Polling Was Wrong But Campaign Reads Were So Right

MANCHESTER, N.H. — In the two weeks that lead up to Monday’s opening salvos in Iowa, pundits and observers saw something interesting unfold. Sens. Ted Cruz and Marco Rubio had an extra hop in their step, even while the public media polls remained about the same, with Donald Trump winning almost every one conducted.

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Marco Rubio and the ‘Moneyball’ Campaign

“Jeb Bush is building the New York Yankees. Marco [Rubio] is playing Moneyball,” GOP strategist Rick Wilson told National Journal this week as Rubio launched his presidential campaign.Wilson is referencing Bush’s vacuuming up of financial support in Florida and around the country, which could give his presidential campaign resources unparalleled among Republicans next year. Rubio...

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Republican Analytics Group 0ptimus Partners With Fourthwall Media For TV Viewing Data

DULLES, Va. and WASHINGTON — A leading Republican data management organization, 0ptimus, announced today an agreement with FourthWall Media™, the largest independent source of cable set top box viewing data.  This viewership data can help political analytics firms like 0ptimus identify various voter segments and target different political messages into just the right homes for maximum...

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