Identify: Øptimus identifies the right audiences. The core capability of predicting a person’s affinity or behavior is derived from our in-house proprietary modeling platform. The platform is designed to take 1:1 person-level data and use advanced machine learning techniques to produce models and actionable segments for measurement, persuasion, and marketing activities.
Predict: Øptimus predicts future consumer and constituent behavior. Utilizing public and private datasets, our team comes up with bespoke models designed to provide a quantitative view of political, legislative, and consumer events.
Know: Øptimus finds key audiences. Once an audience is modeled and defined, understanding quantitatively what that audience will respond to is critical. Øptimus has adapted the Randomized Control Group Trial structure from the medical and scientific fields and adapted it to message testing. Using our software we can quickly design and deploy these randomized control group trials and provide statistically significant lift assessments against targeted universes defined from our Predict product.
Target: Øptimus targets individuals across all channels. Predicting who will be responsive to your issue or product is the first step, figuring out what message they will respond to is the next step and the final step is getting that message to them in a efficient and targeted manner. We have a platform that utilizes set top box data to create custom ratings on TV, turning GRP’s into impressions so we can optimize your buy across digital, TV and direct mail campaigns.