Audience Modeling

Reaching the right audience is the source of efficient and meaningful growth. Our Predictx platform produces modeling and actionable segments to help our clients reach the right audience at the right time. By combining advanced machine learning techniques and our 1:1 person-level data on over 240 million adults in the United States, we determine which individuals you should be focusing on to achieve sustainable growth and insights.

PREDICTx

HOW IT WORKS:

  • Ingest 3rd party databases
  • Match the 3rd party data to our internal data
  • Build and test audience models
  • Score and flag the audience against the client’s desired models
  • Apply scores and flags to audience databases

 

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