I was able to tell my donors that when they gave my campaign a dollar, my guys could get $1.40 of effect.
- U.S. Senator Marco Rubio
We target individuals across all channels. Predicting who will be responsive to your issue or product is the first step, figuring out what message they will respond to is the second, and getting that message to them in an efficient and effective manner is the final step. Utilizing target audience metadata, our proprietary Optimizex platform allows for rapid and efficient placement of optimized ad content across digital, TV, and direct mail campaigns. Optimizex ensures that you’re reaching more people for less by stretching every dollar you spend far and wide.