Scientific Testing

Øptimus is helping us find the right messages to reach the right people, transforming our humanitarian rights.
- Kousay H.

Understanding which messages your audience will respond to is critical. We’ve adapted the Randomized Control Group Trials utilized in the medical and scientific fields to be able to determine the most effective messages against your target audience. Through our Measurex platform, we can quickly design and deploy these tests and provide precise estimations on which of your messages produces statistically significant movement.

MEASUREx

HOW IT WORKS:

  • Ingest audience data from our internal database or consumer list
  • Configure sample requirements 
  • Generate a balanced sample
  • Run output checks to statistically validate the samples

 

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