Data-Driven Growth Hacking
Data-Driven Growth Hacking
Bringing Silicon Valley software and data science to target, iterate, and refine messaging to create smarter, more adaptive organizations
At 0ptimus, we take the Silicon Valley growth strategies into the real world where real products require a purchase or action, not a click, view or download. We package human creative capabilities with data science and scientific modeling to bring market-ready platforms into the real world. 0ptimus growth hacks enable organizations to rapidly test-and-learn, transforming organizations into highly responsive units.
Modeling down to the individual to find where growth messaging is possible
At 0ptimus, clients typically approach us with a growth problem that they do not know how to solve. We start with understanding which customers can drive this growth. Our software and data scientists work with client organizations to integrate massive quantities of data, statistically model against a desired outcome, and select core audiences down to the individual level.
Scientific selection for impact messaging
When we started 0ptimus, we set out to make scientific, experimental testing and rapid iterations available to all organizations. While most of the market looked only to digital, we expanded our capabilities across all screens and message delivery options, providing data-driven analytics on all aspects of messaging and targeting. Whether you are targeting TV viewers to increase revenue or knocking on doors to get out the vote, our capabilities let you test, learn, and iterate in real time.
The right message, at the right time, on the right screen, for the right person
0ptimus uses our software-driven capabilities to select the appropriate message at the right time, on the right screen. Across television, digital, and direct marketing, our technical capabilities increase your message’s reach, effectiveness, and efficiency all while tracking real time data. Underlying our message delivery platform is an automated system that transforms message targets and audiences into measurable advertising and marketing spend.
Our Story: From Capitol Hill to Madison Ave
0ptimus began as a growth hacking firm for political campaigns in Washington, D.C. Since 2013, we have developed data-driven strategies on leading Presidential, Gubernatorial, and Congressional races nationwide. We opened our New York office to service commercial clients in need of growth hacking expertise.
The lessons from political campaigns—that resources are scarce, changing customer behavior is hard, and every dollar counts—are not unique to the political industry. We took these lessons to build our commercial offering.
Our Commercial Footprint: