Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time.

Cadent Updating Audiences Fast with Optimus Analytics

Advanced TV platform company Cadent said it is working with data science company Optimus Analytics to help advertisers create custom audience segments faster and get information campaign performance in real time.

July 29 – 0ptimus Poll: Biden Holds a Strong Lead Among Likely Voters, Republicans Don Their Face Masks

Biden regains his strong lead among likely voters, leading President Trump in the latest 0ptimus Analytics poll by seven percentage points (47.5%- 40.4%). Although most voters are pretty sure for whom they would vote, eight percent of likely voters report they are still “not sure” who to support at the polls.

Fuel Cycle Partners with 0ptimus Analytics for Powerful People-Based Activation Software

Fuel Cycle’s partnership with 0ptimus Analytics gives users the power to transform first party customer intelligence and consumer insight from Fuel Cycle survey panels and online communities into bespoke first party people-based audiences for activation at scale via addressable media, marketing and CRM activation.

June 29 Coronavirus and Political National Poll Release

June 29- Biden Lead Drops Among Likely Voters, Economic Fears Increase Over Past Two Weeks, 0ptimus Poll Finds Biden’s edge among likely voters has dipped, and we now have him ahead just 45%-41%, with an additional 6% saying they plan to vote for a different candidate and an additional 9% undecided.

India Forecasting After-Action Analysis

Summary After five weeks of voting in seven different phases, the 2019 general election in India concluded and delivered a decisive win for the NDA coalition, led by Prime Minister Narendra Modi, to form the government. In the lead up to the election, we produced the Øptimus Election Model of the Indian Lok Sabha Election.

2020 General Election Survey – February 2019

February 7th, 2019 PDF Format Download Results Segment Grid From January 30th through February 1st, we conducted a national survey of 2020 general election likely voters to have an early baseline read of potential match-ups in the Fall of 2020, including the potential independent candidacy of Howard Schultz.

Forecasting Congressional Votes Could Yield Juicy Returns

STOCK traders hang on central bankers’ every utterance. They scan news sites for market-moving events, such as terrorist attacks, and monitor President Donald Trump’s tweets for hostility towards publicly traded firms. Curiously, though, few analyse goings-on in Congress, which can shift the course of the world’s largest economy.

Øptimus Poll: Trump’s “dangerously low” support among his base

Automated phone polling by the rising GOP public-affairs firm Firehouse Strategies, along with the data analytics team at Øptimus, finds Trump’s base shrinking among likely midterm voters in the key swing states of Florida, Wisconsin, Pennsylvania and Ohio (2,901 interviews).

Øptimus Poll: Tech companies may have a public-image issue in political battleground states

Presidential candidates obsess every four years over swing states like Florida and Pennsylvania, where undecided voters can make or break their campaigns. For tech companies like Airbnb, Facebook and Uber, those states appear to be proving just as tough — and critical — to make a dent politically.