Our Story

Making data work.

Øptimus Analytics is a data science and technology company singularly focused on transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale. 

Since its founding in 2013, Øptimus has been at the forefront of innovation developing connected data approaches to leveraging market research and insight, data science, predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth. 

Øptimus helps clients create demand, drive conversion and improve results by transforming first party customer intelligence and consumer insight from survey panels, online communities, loyalty programs, customer databases and continuous research into bespoke first party people-based audiences for media, marketing and CRM activation at scale.

Identify the right people and the right message to drive brand growth.

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