Cadent Updating Audiences Fast with Optimus Analytics

Advanced TV platform company Cadent said it is working with data science company Optimus Analytics to help advertisers create custom audience segments faster and get information campaign performance in real time.

Optimus Analytics’ on-demand data creation and audience modeling technology allows segments to be built or updated within a matter of hours in response to real-world triggers, the companies said. That lets advertisers adapt in real time at a time when the media environment is constantly changing.

The integration connects Cadent’s Viewer Intelligence Graph directly to Optimus’ on-demand predictive modeling and audience scaling platform.

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