Fuel Cycle’s partnership with 0ptimus Analytics gives users the power to transform first party customer intelligence and consumer insight from Fuel Cycle survey panels and online communities into bespoke first party people-based audiences for activation at scale via addressable media, marketing and CRM activation.
Users can now match Fuel Cycle survey panel, online community and continuous research response data to 0ptimus National Consumer File data, to build predictive models and to scale bespoke first party people-based audiences for activation. 0ptimus uses proven scientific modeling algorithms, testing and scoring methodologies – powered by 0ptimus’ first party data and delivered with full model performance transparency and rich audience insights. Fuel Cycle clients own the bespoke first party people-based audiences 0ptimus builds for them, and can activate them whenever, wherever, as often as desired for a single fixed rate fee.
Read more: https://www.prnewswire.com/news-releases/fuel-cycle-partners-with-0ptimus-analytics-for-powerful-people-based-activation-software-301085548.html