Apr 25, 2017
Øptimus Poll: Most Republicans think Trump lies or exaggerates
A majority of Republicans (68.7%) surveyed in Trump Country (Florida, Wisconsin, Ohio and Pennsylvania) think the president exaggerates or intentionally lies — but they don’t care.
Nov 7, 2016
Wall Street’s biggest investors have their own expensive election polls that the public rarely sees
The US presidential election is turning into a nail-biter as public polls show Hillary Clinton’s lead has slowly eroded over Donald Trump. But suppose you had a way of knowing that the election outcome isn’t as uncertain as it might seem. Some of the world’s biggest investors do have a way.
Oct 18, 2016
Marco Rubio’s top-flight data team announces its next huge venture
The top-flight data team that worked for Florida Sen. Marco Rubio during his Presidential Campaign is expanding into a new market: the commercial sector. In an interview with Business Insider, the team at Optimus explained how their political experience will translate well into helping companies win over new consumers.
Oct 14, 2016
Øptimus Forms New Advisory Board, Announces Additions of Donald Green and Geoff Vuleta
WASHINGTON D.C. – Øptimus, a data-analytics consulting firm based in Washington D.C., announced today the formation of a new Advisory Board that will include Columbia Professor Donald P. Green (Ph.D.) and former Global CEO of Saatchi & Saatchi and Founder of Fahrenheit 212 Geoff Vuleta.
Sep 3, 2016
GOP PAC Invests in Data to Prevent House Flipping Democratic Wins
Politico Magazine in July called it “The Suburb That Could Flip the House,” so it’s no wonder Pennsylvania’s 8th District is one of several the Congressional Leadership Fund considers key to maintaining a Republican majority in the House.
Mar 28, 2016
The Pollsters: Scott Tranter with Øptimus talks Big Data
We talk to Scott Tranter with Øptimus about Big Data, the Rubio campaign, and how Republicans have advanced their data skills.
Mar 3, 2016
The Best-Laid Free Media Plan of Marco Rubio
On Tuesday morning, just as polls were opening across the 11 Super Tuesday states, Terry Sullivan, Marco Rubio’s campaign manager, invited donors to the campaign’s Capitol Hill headquarters to give them an early look at the future.
Feb 7, 2016
Why Public Polling Was Wrong But Campaign Reads Were So Right
MANCHESTER, N.H. — In the two weeks that lead up to Monday’s opening salvos in Iowa, pundits and observers saw something interesting unfold. Sens. Ted Cruz and Marco Rubio had an extra hop in their step, even while the public media polls remained about the same, with Donald Trump winning almost every one conducted.
Apr 15, 2015
Marco Rubio and the ‘Moneyball’ Campaign
“Jeb Bush is building the New York Yankees.
Aug 20, 2013