Øptimus Poll: Most Republicans think Trump lies or exaggerates

A majority of Republicans (68.7%) surveyed in Trump Country (Florida, Wisconsin, Ohio and Pennsylvania) think the president exaggerates or intentionally lies — but they don’t care.

Wall Street’s biggest investors have their own expensive election polls that the public rarely sees

The US presidential election is turning into a nail-biter as public polls show Hillary Clinton’s lead has slowly eroded over Donald Trump. But suppose you had a way of knowing that the election outcome isn’t as uncertain as it might seem. Some of the world’s biggest investors do have a way.

Marco Rubio’s top-flight data team announces its next huge venture

The top-flight data team that worked for Florida Sen. Marco Rubio during his Presidential Campaign is expanding into a new market: the commercial sector. In an interview with Business Insider, the team at Optimus explained how their political experience will translate well into helping companies win over new consumers.

Øptimus Forms New Advisory Board, Announces Additions of Donald Green and Geoff Vuleta

WASHINGTON D.C. – Øptimus, a data-analytics consulting firm based in Washington D.C., announced today the formation of a new Advisory Board that will include Columbia Professor Donald P. Green (Ph.D.) and former Global CEO of Saatchi & Saatchi and Founder of Fahrenheit 212 Geoff Vuleta.

GOP PAC Invests in Data to Prevent House Flipping Democratic Wins

Politico Magazine in July called it “The Suburb That Could Flip the House,” so it’s no wonder Pennsylvania’s 8th District is one of several the Congressional Leadership Fund considers key to maintaining a Republican majority in the House.

The Pollsters: Scott Tranter with Øptimus talks Big Data

We talk to Scott Tranter with Øptimus about Big Data, the Rubio campaign, and how Republicans have advanced their data skills.

The Best-Laid Free Media Plan of Marco Rubio

On Tuesday morning, just as polls were opening across the 11 Super Tuesday states, Terry Sullivan, Marco Rubio’s campaign manager, invited donors to the campaign’s Capitol Hill headquarters to give them an early look at the future.

Why Public Polling Was Wrong But Campaign Reads Were So Right

MANCHESTER, N.H. — In the two weeks that lead up to Monday’s opening salvos in Iowa, pundits and observers saw something interesting unfold. Sens. Ted Cruz and Marco Rubio had an extra hop in their step, even while the public media polls remained about the same, with Donald Trump winning almost every one conducted.

Marco Rubio and the ‘Moneyball’ Campaign

“Jeb Bush is building the New York Yankees.

Republican Analytics Group Øptimus Partners With Fourthwall Media For TV Viewing Data

DULLES, Va. and WASHINGTON — A leading Republican data management organization, Øptimus, announced today an agreement with FourthWall Media™, the largest independent source of cable set top box viewing data.